On 26th May
2022, Absen held the virtual production forum in Thunder Studios (Long
Beach, California, USA), discussing challenge and innovations with many
industry experts about the emerging virtual production market, gathering
over 200 filmmakers, cinematographers, producers and partners from more
than 128 companies globally. Influential presenters of content
creation, media players, productions, LED and LED processing, lighting,
cinema camera system and more shared their unique views from all
Brian Macauto, Director of Virtual Production of Absen kicked off the forum describing emerging virtual production market and increasingly important role technology is playing in film studios and TV programs, from which the technology of software and hardware is also constantly innovating.
production is a brave new world for creatives.” said Chris McKenna,
Director and Partner for Final Pixel. He demystified the virtual
production technology from the viewpoint of a director. Aaron Daly,
Virtual Production Technical Director for FuseFX, also made a speech
talking the democratizing possibilities of virtual production, make it
available to everyone and how tools to make it happen. Mathew Leland,
Director of Virtual Production for 4Wall, shared his goals and prospects
for the future of virtual production and gave workflow putting it all
together as a production company.
Other featured speakers included Sinan AlRubay, Chief Experience Officer for ICVR; Jung-Jin Ahn, Business Development Manager, Solutions Group for ARRI; Sean Sheridan, Regional Technical Manager (Americas) for Brompton; and Addy Ghani, VP, Virtual Production for Disguise. Each speaker gave insight into how top-level technology and tools have helped shape this industry, and discussed their roles in virtual production and XR Stages. Topics related to traditional tools in virtual production environments, tools by creators for creators, total control of LED for ICFX, and how to simplify complexity on set are all comprehensively presented.
Macauto, in turn, gave a speech on Absen virtual production LED
solutions, featuring perfect in-camera performance with perfect color
re-present, wide color gamut, pure color output, low reflection and
moiré, high refresh rate, extraordinary contrast, high brightness, etc.
He concluded, Absen is always and will continue develop technology and
features to maximize our LED’s performance for virtual production and
on-camera performance, to create new value together, develop together.