ABSEN SUPPLIED LED FOR THE 2019 ZHUHAI CHAMPIONSHIPS

Hengqin International Tennis Center in Zhuhai, China

As part of the ATP World Tour 250 series of 2019, the Zhuhai Championships took place at the Hengqin International Tennis Center in Zhuhai, China, from 23 to29 September.

This star-studded men’s tennis tournament played on outdoor hard courts was the first edition of the Zhuhai Championships, and it attracted the exciting addition of Andy Murray to the playing field, which also features proven champions Stefanos Tsitsipas, Roberto Bautista Agut, Borna Coric, Gael Monfils, Nick Kyrgios, and Alex De Minaur.

Absen has been selected as the exclusive official LED display supplier of this 7-day game, providing the most reliable and professional LED displays and services at Hengqin International Tennis Center. With a floor area of approximately 117,000 square meters, designed by Populous – the sporting architectural company behind the Wimbledon Centre Court, Hengqin International Tennis Center was the playing field of this big event, which had been spoken highly of by the award-winning players.

A total number of 172sqm Absen LED display has been utilised throughout this tennis tournament, including two 37sqm perimeter LED displays on the east and west side of the central playing court, a 50sqm LED video wall on the stage of Carnival, a 36sqm LED display at the main entrance of the stadium, and three scoreboards with an area of 4sqm on three different playing courts, mainly for creating a prominent new commercial brand activation platform, providing the live broadcast of the competitions and also providing technical reference for referees on site.

Featuring high level of contrast ratio, refresh rate and grayscale, as well as outstanding viewing angle, Absen’s UEFA-standard sports display solution can maximise the value for the sponsor partners as well as by the competitive environment of the stadium.

“Absen’s LED displays had shown wonderful performance,” said Stephen Zheng, the marketing director from the event contractor, Huafa Sports, “Absen has won a worldwide reputation for providing LED displays for top-playing competitions, that’s why we choose Absen to cooperate with at the very beginning. And the actual result has proven that we had made a sound choice. The LED systems had given a very steady performance in spite of different applications during our diversified activities, and the Absen team were extremely professional in providing service, showing a deep understanding of our needs and ability to get the job done. We appreciate the hard work put in by Absen and look forward to future cooperation.” 

“In order to achieve the best results, the Absen team have been working very closely with the organizers, as always,” said Allen Lyu, Absen sports engineer onsite. “We monitored the system closely on-site for each activity and performed multiple tests to ensure the system function smoothly for different events. I’m very proud that the Absen system performed well and sponsors’ content was delivered smoothly.”

As the official and exclusive LED display supplier of Chinese Super League, Absen has extensive experience providing equipment for major sporting events, like the Trophée des Champions 2019, the 2018 FIFA World Cup, the European Cup, the 2019 Mauritius Ocean Games, the 2019 International Champions Cup (China), the Premier League Asia and the coming 2019 Beijing International Marathon Competition.